PRIVACY POLICY

Effective Date: July 13, 2026
Last Updated: July 13, 2026

Patriot Chevrolet of Limerick (“Patriot Chevrolet,” “Chevy King,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit www.chevyking.com, interact with our advertisements or digital services, communicate with us, or otherwise do business with our dealership.

This Privacy Policy applies to information collected through our website, online forms, chat tools, email and text communications, advertising campaigns, dealership systems, and related online services that link to this Privacy Policy.

It does not replace any separate privacy notice that may apply to information collected in connection with a vehicle financing transaction, credit application, insurance product, or other financial service subject to the Gramm-Leach-Bliley Act or another financial privacy law.

1. Information We Collect

Depending on how you interact with us, we may collect the following categories of information.

Information You Provide to Us

You may provide information such as:

• First and last name
• Mailing address
• Email address
• Telephone or mobile number
• Preferred method of contact
• Vehicle interests and preferences
• Trade-in vehicle information
• Vehicle identification number, mileage, condition, and service history
• Appointment requests
• Sales, service, parts, or finance inquiries
• Communications submitted through website forms, email, chat, telephone, or text message
• Employment application information
• Information used to determine eligibility for manufacturer or dealership incentives
• Driver’s license, insurance, registration, or identification information
• Information related to a vehicle purchase, lease, trade, repair, or service transaction
• Financial and credit-related information submitted through a financing or prequalification tool
• Any other information you voluntarily provide

Please do not submit sensitive financial information through a general contact form, chat conversation, or ordinary email unless specifically instructed to do so through a secure process.

Information Collected Automatically

When you visit our website or interact with our digital services, we and our technology providers may automatically collect:

• Internet Protocol address
• Browser type and version
• Device type and operating system
• Device identifiers
• General or approximate location
• Referring website or advertising source
• Pages viewed
• Links, buttons, and advertisements selected
• Search activity and vehicle inventory viewed
• Date and time of visits
• Time spent on pages
• Form interactions
• Session and navigation information
• Advertising identifiers
• Information collected through cookies, pixels, tags, scripts, local storage, session-replay technology, and similar tools

This information may be associated with a particular browser, device, household, customer profile, or dealership lead record where permitted by law.

Information Received From Other Sources

We may receive information from:

• General Motors and its affiliated brands
• Dealer Inspire and other website providers
• Fullpath and other customer data, email, and marketing platforms
• Customer relationship management providers
• Automotive advertising and inventory platforms
• Vehicle manufacturers and distributors
• Credit bureaus and financial institutions, when authorized
• Service scheduling and repair platforms
• Trade-in valuation and vehicle-history providers
• Social media platforms
• Analytics and advertising providers
• Data providers and lead-generation services
• Publicly available sources
• Our affiliated dealerships and business partners
• Other parties involved in a transaction you request

Information obtained from third parties is handled in accordance with this Privacy Policy and any additional restrictions imposed by the source.

2. How We Use Information

We may use personal information to:

• Respond to your questions and requests
• Provide vehicle availability, pricing, incentives, and product information
• Schedule test drives, sales appointments, service appointments, or parts requests
• Assist with vehicle purchases, leases, trades, financing, repairs, and service
• Process or support transactions
• Confirm eligibility for manufacturer or dealership programs
• Provide customer support
• Communicate with you by telephone, email, mail, chat, or text message
• Send service reminders, appointment confirmations, ownership communications, and transaction-related notices
• Send promotional communications where permitted by law
• Personalize website content, inventory recommendations, offers, and advertising
• Measure advertising effectiveness and identify the source of customer inquiries
• Create and manage customer and prospect records
• Maintain and improve our website, systems, services, and dealership operations
• Conduct analytics, testing, research, and reporting
• Detect fraud, security threats, misuse, or unlawful activity
• Protect our customers, employees, business, systems, and legal rights
• Comply with manufacturer requirements and applicable laws
• Respond to legal processes, regulatory requests, or law-enforcement inquiries
• Evaluate or complete a business transfer, reorganization, financing, merger, or sale
• Perform other purposes disclosed when the information is collected
• Carry out any other purpose with your consent

We may combine information collected through different channels or received from different sources.

3. Cookies and Similar Technologies

We and our service providers use cookies, pixels, tags, scripts, local storage, and similar technologies to operate the website, remember preferences, understand website traffic, personalize content, measure advertising, and deliver or evaluate relevant advertisements.

These technologies may be categorized as:

• Essential cookies, which are needed for core website functionality
• Preference cookies, which remember choices and settings
• Analytics cookies, which help us understand website use and performance
• Advertising cookies, which may be used to personalize, deliver, measure, or attribute advertising

Where required, nonessential technologies are used only after you provide consent through our cookie-management tool.

You may adjust your selections through the Cookie Preferences link or tool available on our website. You may also configure your browser to restrict cookies, although doing so may affect website functionality.

Additional details are available in our separate Cookie Policy.

4. Analytics, Advertising, and Personalization

We may work with analytics, social media, customer data, and advertising providers to:

• Measure website activity
• Understand customer interests
• Connect website activity with advertising campaigns
• Create advertising audiences
• Personalize advertisements and communications
• Measure whether an advertisement resulted in a website visit, lead, appointment, or transaction
• Suppress advertisements that are not relevant
• Improve campaign performance

These providers may collect or receive information about your activities over time and across websites, applications, browsers, or devices.

Depending on the law applicable in your state, certain advertising-related disclosures may be considered a “sale,” “sharing,” or use of personal information for “targeted advertising,” even when no money is exchanged.

Where legally required, you may opt out through our website’s Opt-Out link, Cookie Preferences tool, or privacy-request form.

5. How We Disclose Information

We may disclose personal information to the following categories of recipients.

Service Providers

We may disclose information to companies that provide services such as:

• Website hosting and maintenance
• Customer relationship management
• Email and text-message delivery
• Marketing automation
• Data management
• Analytics and attribution
• Advertising
• Chat and customer-support technology
• Service scheduling
• Vehicle inventory management
• Trade-in valuation
• Financing and prequalification
• Fraud prevention
• Cybersecurity
• Document management
• Payment processing
• Data storage
• Professional consulting

These providers may use information only as permitted by their agreements with us and applicable law.

Vehicle Manufacturers and Related Entities

We may disclose information to General Motors, Chevrolet, affiliated manufacturers, distributors, and program administrators for purposes such as:

• Responding to product inquiries
• Administering incentives
• Supporting warranties
• Managing recalls
• Providing connected services
• Measuring dealership performance
• Conducting customer-satisfaction programs
• Supporting vehicle sales, leases, ownership, and service

General Motors and other manufacturers may process information under their own privacy notices.

Financial and Transaction Partners

At your request or as necessary to complete a transaction, we may disclose information to:

• Banks
• Credit unions
• Finance companies
• Leasing companies
• Credit-reporting agencies
• Insurance providers
• Vehicle-registration and title agencies
• Payment processors
• Warranty and vehicle-protection providers

Information collected in connection with financial products may also be governed by a separate financial privacy notice.

Affiliated Businesses

We may disclose information to dealerships, entities, or operations affiliated with Patriot Chevrolet when needed to respond to an inquiry, provide a requested service, administer shared systems, or support internal business operations.

Advertising and Analytics Partners

Subject to your choices and applicable law, we may disclose identifiers, device information, website activity, advertising data, and inferred interests to advertising, analytics, and social media partners.

Legal, Safety, and Business Purposes

We may disclose information when reasonably necessary to:

• Comply with law, regulation, subpoena, court order, or legal process
• Cooperate with government or law-enforcement agencies
• Investigate fraud, security incidents, or unlawful conduct
• Enforce agreements and protect legal rights
• Protect the safety of customers, employees, or others
• Complete a merger, acquisition, financing, restructuring, bankruptcy, or sale of assets

At Your Direction

We may disclose information to another party when you request or authorize us to do so.

6. Vehicle Financing and Financial Information

When you submit a credit application, request financing, seek prequalification, or purchase certain financial products, additional federal and state privacy requirements may apply.

Financial information may be collected directly by us or through a third-party financing platform. It may be provided to financial institutions, credit bureaus, finance companies, or other parties for purposes such as:

• Evaluating creditworthiness
• Obtaining financing offers
• Verifying identity or employment
• Preventing fraud
• Completing a purchase or lease
• Satisfying legal and regulatory requirements

You may receive a separate financial privacy notice explaining how nonpublic personal information is collected and disclosed in connection with those services.

7. Email Communications

We may use your email address to send:

• Responses to inquiries
• Vehicle information
• Appointment confirmations
• Service reminders
• Transactional communications
• Manufacturer communications
• Customer-satisfaction requests
• Dealership news and promotional offers

Some marketing emails may be distributed through an automated platform, including Fullpath. Replies sent to an automated campaign address may not be actively monitored.

You may unsubscribe from promotional email by selecting the unsubscribe link included in the message. Even after unsubscribing from marketing, you may continue to receive nonpromotional messages relating to appointments, transactions, safety notices, recalls, or an existing customer relationship.

8. Telephone Calls and Text Messages

When you provide a telephone number, you authorize us to contact you regarding your inquiry, appointment, transaction, vehicle, or customer relationship, subject to applicable law and the consent language presented when your number is collected.

Where you separately consent to marketing communications, we or our service providers may contact you using:

• Telephone calls
• Text messages
• Prerecorded or artificial-voice messages
• Automated telephone dialing or messaging technology

Consent to marketing calls or texts is not a condition of purchasing a vehicle, product, or service.

Message frequency may vary. Message and data rates may apply. You may opt out of promotional text messages by replying STOP. You may request assistance by replying HELP or contacting us directly.

Opting out of one messaging program may not automatically opt you out of another program for which you separately enrolled. We may send a confirmation message after processing an opt-out request.

9. Recorded Calls and Chat Communications

Telephone calls, chat conversations, and other communications with us may be monitored, recorded, or retained for customer service, training, quality assurance, security, dispute resolution, and compliance purposes where permitted by law.

When legally required, notice or consent will be obtained before recording.

10. Employment Applicants

When you apply for employment, we may collect information such as:

• Contact information
• Employment and education history
• Professional qualifications
• References
• Availability
• Résumé or application materials
• Background-screening information where authorized
• Other information relevant to the hiring process

We use this information to assess candidates, communicate about opportunities, conduct lawful screenings, maintain records, and comply with legal obligations.

11. Data Retention

We retain personal information for as long as reasonably necessary to:

• Fulfill the purposes described in this Privacy Policy
• Maintain customer and transaction records
• Provide warranties, service, or support
• Meet manufacturer requirements
• Comply with tax, accounting, title, lending, employment, and regulatory obligations
• Resolve disputes
• Enforce agreements
• Prevent fraud
• Protect legal rights

Retention periods vary depending on the type of information, the nature of the relationship, legal requirements, and operational needs.

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to legal and technical limitations.

12. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, loss, alteration, or disclosure.

However, no website, network, database, email system, or electronic transmission is completely secure. We cannot guarantee the absolute security of information transmitted to or stored by us.

You are responsible for using appropriate precautions when transmitting information and for safeguarding any passwords or account credentials associated with website services.

13. Your Privacy Choices

Depending on your location and applicable law, you may have the right to request that we:

• Confirm whether we process your personal information
• Provide access to personal information we maintain about you
• Correct inaccurate personal information
• Delete certain personal information
• Provide a portable copy of certain information
• Identify categories of information collected
• Identify categories of sources and recipients
• Opt you out of the sale or sharing of personal information
• Opt you out of targeted advertising
• Limit certain uses of sensitive personal information
• Withdraw consent where processing is based on consent
• Review a decision regarding a privacy request

These rights may be subject to exceptions. For example, we may retain information necessary to complete a transaction, comply with law, detect fraud, protect legal rights, or maintain a vehicle, warranty, service, title, employment, or financial record.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

Submitting a Privacy Request

You may submit a request through the Privacy Request page available in the footer of www.chevyking.com.

You may also contact us at:

Patriot Chevrolet of Limerick
40 Autopark Boulevard
Limerick, Pennsylvania 19468
Telephone: (610) 495-1800

Please clearly describe your request and provide sufficient information for us to identify the records involved.

We may need to verify your identity before completing a request. Verification information will be used only to process and document the request.

An authorized agent may submit a request where permitted by law. We may require proof of the agent’s authority and may separately verify the consumer’s identity.

Appeals

Where applicable state law provides a right to appeal, you may appeal a denial by contacting us using the information above and clearly stating that you are submitting a privacy-request appeal.

14. Opting Out of Targeted Advertising, Sale, or Sharing

To make choices concerning targeted advertising or disclosures that may be considered a sale or sharing under applicable law, use the Opt-Out link or Cookie Preferences tool available in the footer of our website.

Where supported, we may also process browser-based opt-out preference signals, such as the Global Privacy Control, as required by applicable law.

An opt-out signal generally applies only to the browser or device from which it is received. You may need to submit your choice again when using another device or browser or after clearing cookies.

15. Children’s Privacy

Our website and dealership services are intended for a general audience and are not directed to children under 13.

We do not knowingly collect personal information online from children under 13 without legally required parental consent. If we learn that information from a child under 13 has been collected improperly, we will take reasonable steps to delete it.

16. External Websites and Third-Party Services

Our website may link to or integrate with third-party websites, applications, services, and tools, including those operated by:

• General Motors
• Financial institutions
• Credit-prequalification providers
• Trade-in providers
• Vehicle-history providers
• Scheduling platforms
• Social media companies
• Map and video providers
• Employment platforms
• Advertising companies

We do not control the privacy or security practices of independent third parties. Information you provide directly to a third party is governed by that party’s privacy notice.

You should review the privacy terms of a third-party service before submitting information.

17. Social Media

When you interact with us through a social media platform, both we and the platform may receive information about your activity.

Social media companies control the information they collect through their services and may use it for purposes described in their own privacy policies. Your privacy settings on those platforms may affect what information is available to us.

18. General Motors Privacy Practices

Patriot Chevrolet and General Motors are separate legal entities and may maintain separate privacy practices.

Information provided to General Motors, Chevrolet, OnStar, GM Financial, or another GM service is subject to the privacy statement applicable to that entity or service.

Information concerning a vehicle purchase, lease, warranty, recall, connected service, incentive, or service history may be shared with General Motors as permitted by law and applicable agreements.

19. Visitors From Outside the United States

Our website and dealership operations are directed primarily to customers in the United States.

Information submitted through the website may be processed and stored in the United States, where privacy laws may differ from those in your country of residence.

20. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, services, vendors, or legal obligations.

When we make changes, we will revise the “Last Updated” date at the top of the policy. Material changes may also be communicated through the website or another appropriate method.

Your continued use of the website after an updated policy is posted indicates acknowledgment of the revised policy, to the extent permitted by law.

21. Contact Us

For questions about this Privacy Policy or our privacy practices, contact:

Patriot Chevrolet of Limerick
40 Autopark Boulevard
Limerick, Pennsylvania 19468
Main Telephone: (610) 495-1800

You may also submit a request through the Privacy Request page available in the footer of www.chevyking.com.